Experience at Eugenia Kim

New York, New York

Social Media, Content, PR, Press

EUGENIA KIM
EUGENIA KIM

Press

At Eugenia Kim, I tracked and organized press clippings, compiling editorial features and brand mentions into concise reports to support the PR team’s media coverage and brand visibility.

Social Media and Content

I ran all social media channels, tracking performance metrics, brand tags, shares, and engagement while posting daily content across Stories, Reels, and grid posts. Using the platform’s tools, I monitored analytics to optimize content strategy and later engaged directly with influencers via direct messages to coordinate collaborations and maintain consistent brand visibility.

PR

I supported PR and influencer marketing initiatives by compiling targeted lists of stylists and influencers, conducting outreach, and managing ongoing relationships. I assisted in creating seasonal lookbooks and selecting products for press and influencer gifting. Using platforms such as Shopify, Klaviyo, and ShopMy, I tracked product placements and measured engagement and growth from influencer posts. These efforts helped strengthen brand visibility and ensured strategic alignment across PR and marketing campaigns.

Shoot Experience

I supported end-to-end photoshoot operations by tracking all product samples and ensuring every item was captured for the appropriate departments, including e-commerce, social media, and PR. I coordinated with the creative team to maintain organization on set and guarantee that all necessary shots were completed. Following the shoot, I assisted in editing and organizing the final images, preparing them for use across digital platforms and marketing initiatives.

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