To bring the Saddle Up Tour to life, City Boots will stop in a curated mix of cities that reflect both its roots and its growing national presence. The tour begins in Austin and Dallas—two core markets where western style meets fashion-forward consumers and strong brand loyalty. It then makes a meaningful stop in Amarillo, the CEO’s hometown, grounding the campaign in authenticity and heritage. From there, the tour expands to Denver and Nashville, where western culture is both lived and celebrated, before heading to Los Angeles and New York, key fashion capitals where the western trend continues to evolve and gain momentum. Each stop is intentionally chosen to blend tradition, community, and modern style.
