Addison X Coach

A campaign reimagining Coach’s icon collection through a Y2K lens, fronted by Addison Rae as the modern It-girl.

Addison X Coach

!

Addison X Coach !

Not only will the release feature vintage-inspired bags, but it will also include accessories like compacts and lipstick, adding to the nostalgic and fashion-forward feel of the collection.

Addison Rae’s iconic, ever-evolving image makes her the perfect face for Coach’s vintage relaunch. With her recent rebrand into a more elevated, fashion-forward It-girl, she bridges nostalgia and moderninfluence in a way that resonates deeply with Gen Z. This campaign taps into her cultural pull, creating the same kind of demand and excitement seen around her appearances and performances. These pieces will not only be seen on her socials and in street style moments, but also on stage, like the Coach keychain wrapped around her microphone, turning each item into a must-have symbol of her new era.

The vintage purses will feature metallics, bold colors, playful patterns, and statement buckles, all elements that are trending in fashion right now. This collaboration will feel authentic, fun, and highly relevant, allowing it to resonate with a wide audience. Rather than competing with traditional high-end handbags, this collection introduces a completely new aesthetic for Coach, setting it apart from past releases. This more expressive, fashion-forward direction will attract a new audience and bring freshenergy to the brand.

The Icon Collection

Kodak

City Boots